'Cutting-edge technology and time-honored tradition', 'skyscrapers and natural beauty', 'dynamic energy and leisure'. Seoul is a beautiful city in which contrasts blend together in perfect harmony.
Air Seoul is an airline setting 'Seoul', a global city, representing Korea as its brand.
A 'journey' can be defined as moving from a familiar place to an unfamiliar place, an experience of pleasant contrasts that arise from coming into contact with new people and new cultures. Air Seoul is your partner as you travel on your journey.
'Seoul' and 'Journey' are similar in a way that they both create a new energy from 'Harmoney of Contrast.'
Now Air Seoul is starting a 'Journey' with passengers for pleasant contrast, in the name of 'Seoul'
The simple and modern form of the Air Seoul wordmark represents Air Seoul's sophistication and reasonable services.
The Air Seoul brand color, 'Air Seoul MINT' represents Air Seoul's service values of 'Open, Refresh, Relax, and Pleasant.'
'ㅅ' is the shape of the mountains scattered throughout the land and represents invincibility, while 'ㅇ' is the shape of the gently flowing river water, representing comfort.
The graphic motif in which the 'ㅅ' and 'ㅇ' intersect represents Air Seoul's youthful and dynamic spirit.